How Marktkost turned contacts into real conversations.

The starting point

Marktkost is the web-based micro-canteen for companies without their own canteen, sustainable, flexible, without packaging waste. The Potsdam-based startup turns healthy lunch catering into an attractive employee benefit and positions itself as an answer to the skills shortage and employer branding.

Our approach

1. 1 Targeting HR leads and managing directors in SMEs with 10-100 employees and no canteen, especially in trades, manufacturing and services.
2. 2 Benefit-focused messaging that uses employee satisfaction, retention and tax advantages as decision drivers.
3. 3 Invitation sequence with a low-barrier entry, aimed directly at a trial week or demo.