FoodTech · B2B employer benefit
How Marktkost turned contacts into real conversations.
A smart solution to a real problem, but actively winning employers as customers took more than visibility. DealEngine built the direct channel to HR and management.
4,5×
higher conversion rate
39 %
response rate
5,6×
more qualified company partnerships
The starting point
Marktkost is the web-based micro-canteen for companies without their own canteen, sustainable, flexible, without packaging waste. The Potsdam-based startup turns healthy lunch catering into an attractive employee benefit and positions itself as an answer to the skills shortage and employer branding.
Our approach
- 1 Targeting HR leads and managing directors in SMEs with 10-100 employees and no canteen, especially in trades, manufacturing and services.
- 2 Benefit-focused messaging that uses employee satisfaction, retention and tax advantages as decision drivers.
- 3 Invitation sequence with a low-barrier entry, aimed directly at a trial week or demo.
„Our product makes employees happier. DealEngine brought us to the employers who want to know that."
Ready for full calendars?
A 10-minute intro call. We look together at whether it fits. If it does, we start next week.
- No sales pitch
- No commitment
- 10 minutes