Sports · B2B sponsorship
How 1. VfL Potsdam turned contacts into real conversations.
Bundesliga handball at the MBS Arena Potsdam, but actively initiating sponsorship talks with companies had never been a structured process. DealEngine changed that.
4,8×
higher conversion rate
51 %
response rate
6,3×
more qualified sponsor talks
The starting point
The 1. VfL Potsdam, the Eagles, is the Bundesliga handball club from Brandenburg, playing its home games at the MBS Arena and maintaining a strong partnership with Füchse Berlin. The club combines top-level handball with strong regional identification and a loyal fan community.
Our approach
- 1 Targeting regional and supra-regional companies with an affinity for sports sponsorship, employer-branding needs and B2B networking interest.
- 2 Emotional messaging that presents visibility, employee motivation and regional roots as concrete partnership benefits.
- 3 Individual sponsorship briefing with tailored packages for a direct entry.
„As a Bundesliga club we have a platform that truly offers companies something. DealEngine got the right companies to discover it."
Ready for full calendars?
A 10-minute intro call. We look together at whether it fits. If it does, we start next week.
- No sales pitch
- No commitment
- 10 minutes