Funding notice of DealEngine.

Project description

Employment of a working student as part of an operational innovation project.

Objectives and (expected) results

• The aim is to deploy an innovation specialist to develop a data-driven workflow module for the structured care of existing customers. The module integrates automated reminder logic, segmentation and AI analyses into the DealEngine platform for the first time, in order to make customer relationships more efficient, reduce churn and sustainably strengthen the competitiveness of SMEs.

Funding

Funded by the European Union and the State of Brandenburg.

Project description

Technical development of AI-supported B2B software in the area of Creative Task and staff development, including a founder’s salary.

Objectives and (expected) results

• AssetAide - AI-supported B2B software to accelerate creative tasks such as the production of creative assets and the management of production workflows, while massively reducing costs. The solution is aimed at media companies, agencies and marketing departments in SMEs that want to leverage the automation potential in marketing. Vision: to revolutionise the creative industry!

Funding

Funded under the ERDF/JTF programme “With Europe. For Brandenburg.”, co-financed by the European Union and the State of Brandenburg.

Project description

Employment of a working student as part of an operational innovation project.

Objectives and (expected) results

• The aim is to deploy an innovation specialist to develop a social media module for the DealEngine platform. The module analyses public social media data and supplements the platform’s existing psychological profiles with behaviour-based characteristics. This makes customer engagement more precise, data-driven and efficient, supporting SMEs in digitalising their sales processes.

Funding

Funded by the European Union and the State of Brandenburg.

Project description

Employment of an innovation assistant.

Objectives and (expected) results

• The aim is to develop an AI-supported Smart Sales Intelligence module that automates and optimises sales processes. Using machine learning and predictive analytics, the platform recognises patterns in customer data, creates precise forecasts and adjusts strategies in real time. In this way, DealEngine strengthens the efficiency and competitiveness of medium-sized companies.

Funding

Funded by the European Union and the State of Brandenburg.

Project description

Employment of an innovation assistant.

Objectives and (expected) results

• The aim is to deploy an innovation specialist to develop a data-based competitor module for the DealEngine platform. The module automatically captures and analyses market and competitor data and derives strategic recommendations from it. In this way, it strengthens medium-sized companies through AI-supported analyses and contributes to more efficient, resource-saving sales strategies.

Funding

Funded by the European Union and the State of Brandenburg.

Project description

Employment of a working student as part of an operational innovation project.

Objectives and (expected) results

• Efficient project support: relieving the team through research, analysis and administrative tasks.
• Idea development: contributing to the design of new products, services or processes.
• Impulses from trend monitoring: identifying current market and technology trends.
• Creative contribution: introducing innovative approaches to optimise existing business models.

Funding

Funded by the European Union and the State of Brandenburg.

Project description

Employment of a working student as part of an operational innovation project.

Objectives and (expected) results

• The aim of the project is to develop a data-driven marketing automation module with integrated learning logic. The system analyses marketing activities, optimises them automatically and creates more efficient, scalable marketing and sales processes for small and medium-sized enterprises.

Funding

Funded by the European Union and the State of Brandenburg.

Project description

Employment of a working student as part of an operational innovation project.

Objectives and (expected) results

• The aim of the project is to develop a data-driven conversion architecture module for the systematic analysis and optimisation of website and landing page structures. The system identifies conversion potential and creates more efficient, scalable marketing and sales processes for small and medium-sized enterprises.

Funding

Funded by the European Union and the State of Brandenburg.